Search Engine Marketing, or SEM, is a powerful tool to increase your online visibility to potential customers. SEM marketing involves investing money to improve search engine rankings and get paid ads directly in front of potential customers. The perk of SEM is the ability to leverage marketing dollars to move to the front of the line. But one misconception to clear up right away is that your marketing budget is a driving element, but not the deciding factor. There's also a lot of confusion about the difference between SEM and SEO. We would like to clear up the differences between the two and introduce some popular SEM techniques.
Your website is your company's face to the world and a salesman that never sleeps. Optimizing your website to climb the rankings in search engines is a critical part of any modern marketing strategy. Additionally, it must load fast and run smooth to make a professional, crisp impression on potential customers. With so much riding on your website’s performance, it’s understandable that you would want to hire a professional. There are pro’s and con’s to that approach, and there are some key strategies you can employ during the hiring process to ensure your contractor delivers high-quality results, fast.
If you’re still stuffing keywords into your website, chances are you aren’t seeing the results you’re looking for. This old-school SEO mentality is being left behind by many experts for a newer, more broad approach that centers around topics rather than individual keywords.
Search Engine Optimization (SEO) is one of the most critical marketing elements your company faces in the digital age. Yet there is no licensing process to regulate SEO consultants like there is for, say, engineers and doctors. Anyone can throw out a sign out on the front door and set up shop. So how do you find a good SEO consultant, and avoid getting scammed by shady practitioners or stuck with someone inexperienced who can’t deliver? Like anything else, it begins with a solid foundation of preparation and asking the right questions.