Search Engine Marketing, or SEM, is a powerful tool to increase your online visibility to potential customers. SEM marketing involves investing money to improve search engine rankings and get paid ads directly in front of potential customers. The perk of SEM is the ability to leverage marketing dollars to move to the front of the line. But one misconception to clear up right away is that your marketing budget is a driving element, but not the deciding factor. There's also a lot of confusion about the difference between SEM and SEO. We would like to clear up the differences between the two and introduce some popular SEM techniques.