What is this buzzword everyone seems to be talking about "Inbound Marketing?"Also, how do you get started with it? From my perspective, as I've watched marketing evolve over the years, Inbound Marketing is today's version of pure marketing. Content, social media, SEO, and such are just the tactical execution of broader marketing strategy. The goal should always be to understand your ideal customer and the path they take to making or repeating a purchase with your company.